Our company is an intuitive team of
directors, producers, editors, designers, motion graphic and other artists that share a passion for storytelling and love of our craft.

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what is tell collective?

Tell was born from what our shared experiences have told us loud and clear: great content creation is a team sport, and a fun one at that. We are collaborators to the core, with each other, and with our clients, shaping stories through film, commercials, music videos, documentaries, and corporate video. This collaborative spirit helps us build effective project teams based on creative content, budget and geography. Balancing big picture focus with difference-making details, we're skilled at the art of anticipating and avoiding roadblocks and getting the most bang from every production buck. That's our story. Tell us yours.

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    About the project.


    Bob Egle

    Owner / Creative Manager / Director

    Founding Tell came naturally to Bob, a steady film and video craftsman with a keen eye for detail, a genuine love of collaboration, and a way of connecting with people.

    His director's reel showcases these talents perfectly, featuring great performances within an impressive range of on-camera subjects: regular folks, seasoned actors, well-known athletes and celebrities, and corporate executives. That same skill set walks beautifully to his role as Tell's Creative Manager, where he gets the most out of his hand-picked team of directors, cinematographers, producers, editors, and motion graphic artists.

    Born and raised on the East Coast, Bob began his commercial film career over 20 years ago in New York City. He now calls Columbus, Ohio home, where he lives with his wife, Liane, their two kids, Lauren and Dylan, and two crazy dogs named Roxie and Ringo.

    Joanne Hock

    Director / Cinematographer

    Joanne brings a wildly diverse set of talents and experiences to Tell.

    She has written and directed feature films, commercials and documentaries, and lensed thousands of television commercials and directed national and international television shows.

    On Joanne's very crowded award shelf are two New York International Film Festival Gold Medal Awards: for direction, and the coveted Grand Prize Award. In 2011 she wrote and directed the award-winning feature length romantic comedy Redneck Roots. Her directorial skills on the dramatic feature film, Trinity Goodheart, helped co-star Eric Benet earn a nomination as Best Actor in a Television Movie or Miniseries in the 2011 Black Reel Awards.

    Her DP work includes such renowned documentaries as In the Footsteps of Elie Wiesel, narrated by Richard Gere; Fifty Years of Folk, The History of the Newport Folk Festival; as well as The Spirit of Sacagawea and PBS's Laugh at Us.

    Among Joanne's current projects is serving as DP on a new 13 episode series with Dr. Maya Angelou for the Hallmark Channel.

    Jill Brandt

    Business Development / Production Management

    Blessed with a knack for rapid recognition of what a client or project needs, Jill is perfectly suited to her leadership role in Tell's production and business development efforts.

    An Emmy-award winning producer and client account manager with over 15 years experience in video production, visual communication and marketing consultation, Jill has worked with a wide range of clientele, including Disney, Intel, Ford, Whirlpool, Limited Brands, Victoria's Secret and Worthington Industries.

    After growing up overseas and spending some time living on the East Coast, Jill now happily resides in Columbus with her husband, Chris, their three kids - Lucy, Jack and Molly and 2 dogs - Bogey and Hopper.

    Lance Moody

    Editor / Motion Graphics Designer

    Give him your footage, and he'll tell you a story.

    Lance Moody doesn't so much cut footage together as he composes it into something greater than the sum of its frames and pixels.

    His reverence for the storytelling power of film and video has made him the go-to editor for dozens of directors, producers and agencies, and we're proud to have him aboard at Tell.

    Lance's craftsmanship and technique speak volumes on his reel for companies like Jeep, Motorola, P&G, Coca-Cola, McDonalds and many others. And, he's accomplished in motion graphics work as well.

    He lives in Cincinnati with his wife and two kids, and their aptly named dog Pixel.

    Jennifer Combs


    It's hard to throw Tell's Producer, Jennifer Combs, a production curve she can't handle. She can make the seemingly impossible, possible. And she does it all with an endless sense of humor.

    Jennifer's list of demanding clients is impressive, from big corporations like P&G, Budweiser and McDonald's, to major motion picture studios and hundreds of advertising agencies. P&G thought enough of her organizational and people skills to grant her a rare 4-year contract with their Baby Care division to guide projects across functions, divisions and regions to keep their brands focused and baby-fresh.

    Jen resides in the greater Cincinnati area with her husband Bob, her son Garrett and daughter Devin.

    Kevin Willson


    Beyond the craft service table, you'll probably still find a bag of Doritos on a Kevin Willson set.

    Kevin has directed two #1 rated Super Bowl commercials. His 2012 Super Bowl Doritos' spot, "Sling Baby", was #1 on the Facebook-USA Today Ad Meter, #1 "Most Liked" and #1 "Most Remembered" by Nielson ratings. CBS rated it as the #5 Best Super Bowl Ad of All Time. And his 2010 Super Bowl spot, "Casket," also got rated "#1 Most Remembered" by Nielson.

    Kevin loves directing comedies with heart and collaborating with fun people. Recently Frito-Lay hired him to write and direct a short film for their new Jacked chips, providing an opportunity to work with Andy Samberg and Jorma Taccone. Those are fun people.

    Besides his Super Bowl ads, Kevin has directed/DP'd documentaries in twelve countries, created videos for Jeep, Lamborghini & Kia, is active in the improvisational comedy community, and years earlier earned a film degree in college while working at Medieval Times as a "Serf", the male version of the "Wench".

    When not involved in comedic storytelling, Kevin loves playing ultimate Frisbee and playing catch with his French bulldog puppy, Walter.

    Carter Pagel


    Carter brings a writer's sensibilities to his skills as a director.

    With fourteen years of agency experience as an advertising copywriter and associate creative director, Carter now enjoys bringing the written word to life in front of the camera. He is building on a career in which he has penned national television spots for brands such as AT&T, Bud Light and State Farm and garnered awards from Cannes and Advertising Age among others.

    With such a background, it's no surprise that his focus is on dialogue-driven comedic spots, and his work demonstrates a keen ability to coax great performances out of his actors. With a passion for hard work, both in pre-production and on-set, Carter has directed humorous commercials for Western Union, Intel and everyone's favorite calcium, lime and rust-cleaner-CLR.

    Carter shares life with his girlfriend, Shannon McGarvey, his daughter, Bella and their dog, Chuy. Yes, of course, he's a Chihuahua.

    Beth Edwards


    Making sense of chaos? If that's a life skill, then Beth Edwards' got it in spades.

    Maybe it's her years of experience in the industry and ability to see the post production process from every perspective - as a producer, editor, and graphic artist- that gives her the edge to sense a good story and the finesse to organize footage into moving narratives that have the power to make you laugh, cry or both!

    Beth is one of the nicest and most gregarious folks we know. You'll love working with her and her sunny attitude! And her professionalism on projects for clients as varied as Nationwide Children's Hospital, Lane Bryant, P&G, Victoria's Secret, and LensCrafters means you can expect a thoughtful and comprehensive editing experience with every last detail on point.

    She lives in Worthington with her rescue dog Annie who rivals her owner in friendliness. You might also bump into Beth as she orders her daily Venti, Nonfat, No Whip, Triple Caramel Mocha fix at Starbucks. True, it takes her longer to order than to drink it.

    Julie Schirmer

    Director of Business Relations and Production Management

    With an intuitive sense of what a client or project needs, Julie is ideally suited to lead the charge with Tell's production and business development efforts.

    Having spent over 15 years producing still photography shoots prior to joining Tell, Julie has helped solve almost every production challenge imaginable... including how to best wrangle a duck! She has worked with a wide range of clientele, such as Bath and Body Works, Eli Lilly, Elmer's, OhioHealth, SRA/McGraw-Hill and Wendy's.

    After traveling the world extensively, Julie ultimately decided Columbus was a pretty neat place to reside with her collection of hats, shoes and delightful family. She lives happily in Clintonville with her boys.

    the collective


    Director / Cinematographer




    Owner / Creative Director


    Director of Business Relations and Production Management




    Editor / Motion Designer




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